Can a detailed theory of change, serve as a viable method for assessing the impact of hard-to-measure advocacy methods?
Context and Relevance:
Developing a rigorous evaluation methodology for assessing the impact of hard-to-measure advocacy methods, such as long-term shifts in public attitudes influenced by investigative campaigns, is critical for advocacy organizations. This project focuses on piloting a Theory of Change (ToC) framework as a viable method to systematically evaluate these challenging advocacy strategies. By establishing a detailed ToC, supported by evidence and stakeholder collaboration, the study aims to enhance understanding of how these advocacy efforts lead to measurable impacts over time.
Potential Research Approach:
Stakeholder Collaboration: Engage key stakeholders, including advocacy experts, animal welfare professionals, and public opinion researchers, to develop a comprehensive Theory of Change specific to hard-to-measure advocacy methods.
Evidence Compilation: Compile existing evidence and data to support each component of the ToC where possible, ensuring a robust foundation for evaluation.
Qualitative Analysis: Conduct qualitative analysis of reports, case studies, and analyses from analogous movements or campaigns where direct data may be lacking.
Feasibility Assessment: Evaluate the feasibility and reliability of using the ToC framework to assess long-term impacts of advocacy methods, considering challenges in measurement and attribution.
Impact Evaluation: Implement the ToC framework to evaluate the impact of selected advocacy campaigns or strategies, focusing on shifts in public attitudes as a primary outcome measure.
Insights and Recommendations: Generate insights and recommendations based on findings to refine the ToC framework and improve methodologies for evaluating hard-to-measure advocacy impacts.
Additional Questions:
What are the key components of successful Theory of Change frameworks in other advocacy domains, and how can these be adapted for assessing hard-to-measure impacts in animal welfare advocacy?
How do stakeholders perceive the utility and reliability of Theory of Change frameworks for evaluating advocacy impacts, particularly in contexts where direct measurement is challenging?
What strategies can be employed to mitigate biases and uncertainties in attributing long-term shifts in public attitudes to specific advocacy efforts?