What is the effect of the use of descriptor terms for plant-based products on menus?
Context and Relevance:
Understanding the effect of descriptor terms for plant-based products on menus is crucial for influencing consumer choices and perceptions. This research aims to identify the most effective indulgent/taste terms, descriptor terms, protein phrases, meat-like terms, and healthy positive phrases to optimize menu descriptions and enhance consumer appeal and understanding.
Potential Research Approach:
Experimental Menu Testing: Conduct controlled experiments to test the impact of different descriptor terms and phrases on consumer perceptions and ordering behavior.
Consumer Perception Studies: Use surveys and focus groups to gather qualitative and quantitative data on consumer preferences and interpretations of menu descriptors.
Menu Optimization: Analyze data from menu trials to identify the most effective terms and phrases that drive consumer interest and satisfaction.
Additional Questions:
What are the most effective indulgent/taste terms to use on menus for plant-based products (e.g., salty, peppered, filling, hearty, savory, roasted, seasoned)?
What is the most effective plant-based descriptor term to use on menus (e.g., plant-based, vegan, vegetarian, meat-free, meatless, plant protein, plant-based protein)?
What are the most effective protein phrases to use on menus for plant-based products (e.g., high protein, good source of protein)?