What kind of messaging and strategy would convince decisionmakers at public institutions in Indonesia to adopt programs to reduce the consumption of animal products in their restaurants?

Context and Relevance:

In Southeast Asia, including Indonesia, high consumption of animal products such as fish and seafood is deeply intertwined with cultural practices and dietary habits. Traditional animal welfare messaging has not been effective in altering these behaviors, as strategies successful in other regions may not translate well culturally. Understanding how to craft compelling messages and strategies that align with local values and norms can enhance the effectiveness of advocacy campaigns aimed at reducing animal product consumption in public institutions.

Potential Research Approach:

• Cultural and Social Analysis: Conduct a detailed analysis of the cultural and social factors that influence dietary preferences and food policies in Indonesia. This includes understanding the cultural significance of animal products, local attitudes towards plant-based diets, and existing dietary practices.

• Stakeholder Mapping: Identify key decision-makers and influencers within public institutions who have the authority to affect food procurement and menu decisions. This includes policymakers, procurement officers, and institutional leaders.

• Message Development: Create and test tailored messaging strategies that resonate with the cultural values and priorities of Indonesian decision-makers. This involves emphasizing benefits such as improved public health, environmental sustainability, and potential cost savings.

• Strategy Implementation: Develop actionable strategies for implementing these messages in advocacy campaigns, including engagement techniques, communication channels, and partnership opportunities with local organizations.

Additional Questions:

1. What are the most effective channels and formats for delivering messages about reducing animal product consumption to decision-makers in Indonesian public institutions, and how can these be utilized to maximize impact?

2. How can cultural traditions and dietary habits be integrated into messaging strategies to increase receptivity and support for reducing animal product consumption in public institutions?

3. What are the potential barriers to adopting plant-based or reduced animal product menus in Indonesian public institutions, and how can these barriers be effectively addressed through targeted messaging and advocacy strategies?